Table of Content

• Charting the Future: AI Innovation and Industry Collaboration
• Industry Collaboration in Action SAFLEC AGM & EFLC Networking Dinner Recap
• EFLC Handbag-Making Course: A First for South Africa
• Experience the Heart of South African Craftsmanship – Now on the Global Stage
• Join The Movement: Don’t Miss Out
• Calendar & Upcoming Events
• Social Media

Charting the Future: AI Innovation and Industry Collaboration

On August 6th, SAFLEC hosted its AGM and EFLC Networking Dinner, bringing together over 55 stakeholders for an evening of strategic dialogue and sector-wide engagement. A highlight was the keynote by Kristen, AI Consultant and founder of Madiba Consult (Germany), who shared global case studies and practical frameworks for integrating AI into the footwear and leather industry.

Key themes included:

• AI as a strategic necessity
• The Madiba Model: process shadowing, readiness assessments, and pilot development
• Global inspiration from ZARA and biometric fit innovations

Kristen emphasized that transformation begins with intention. His team, in partnership with South African stakeholders, is ready to support our journey toward smarter, scalable growth.

📎 Presentation available on request.

Industry Collaboration in Action SAFLEC AGM

& EFLC Networking Dinner Recap

SAFLEC’s AGM and EFLC Networking Dinner brought over 55 stakeholders together from across the footwear, leather, and clothing value chain. From micro-enterprises to government departments, the room reflected true sector-wide unity.

Focus Topic: The success of 3D sample last printing showcased AI’s growing role in reshaping production, reducing waste, and boosting export readiness.

Feedback Matters: Attendees shared insights via a questionnaire, helping SAFLEC identify areas for improvement and ensure our programs remain relevant and responsive.

Diverse Voices, Shared Vision: With manufacturers, unions, trade agencies, municipalities, and more in one room, the evening sparked meaningful dialogue on collaboration and strategic direction.

At SAFLEC and EFLC, we remain committed to listening, evolving, and leading together. Thank you to all who made this milestone event a success.

EFLC Handbag-Making Course: A First for South Africa

August saw the launch of the first-ever handbag-making course hosted by the EFLC municipal cluster and managed by SAFLEC—an exciting step toward product diversification and export growth.

Led by a global expert with ties to Dior, the two-week intensive trained 16 companies, from micro to medium-sized, in authentic Italian bag-making techniques. The course aimed to equip footwear manufacturers with new skills and offer local handbag makers a competitive edge.

This initiative supports SAFLEC’s broader goal: to grow the regional handbag sector, expand product ranges, and boost exports. It’s a strategic move toward a more resilient and versatile industry.

Thank you to all who participated in this historic milestone.

Experience the Heart of South African Craftsmanship

– Now on the Global Stage

South Africa’s footwear, leather goods, and handbag sector is a dynamic reflection of our country’s rich cultural heritage, creativity, and diversity. Rooted in tradition and elevated by innovation, this industry is home to exceptional brands that blend timeless craftsmanship with bold, contemporary design.

What makes our sector truly unique is its dedication to authenticity and quality. Many South African brands still craft their products by hand, using techniques passed down through generations. Each item is a work of art—carefully stitched, beautifully finished, and infused with the spirit of our diverse nation.

From luxurious leather handbags to stylish, handcrafted footwear, our products tell a story of heritage, resilience, and artistry. They are more than fashion accessories—they are cultural statements, proudly made in South Africa.

This September, the world will have the opportunity to experience this excellence firsthand.

10 exceptional South African brands will be showcased internationally:

• Autumn Fair in Birmingham (07–10 September 2025)
• Who’s Next in Paris (06-08 September 2025)

These global platforms will highlight the creativity and craftsmanship that define South Africa’s leather and footwear industry—offering buyers, retailers, and fashion lovers a chance to engage with products that are truly one-of-a-kind.

Join us as we share our story, our style, and our spirit with the world.

Join The Movement: Don’t Miss Out

Not a SAFLEC member yet? The industry isn’t waiting—and neither should you. Get access to funding, exclusive trade missions, premium training, and more. Email prenisha@saflec.co.za to unlock the benefits.

Stay Connected Let’s keep flying the flag for South African craftsmanship together—follow us and be part of the story:

SOCIAL MEDIA

Calendar & Upcoming Events

International Trade Shows

• Autumn Fair, Birmingham – 07-10 September 2025
• Who’s Next, Paris – 06-08 September 2025
• Fashion World Tokyo – October 2025

Africa Missions

• Kenya – 5 to 12 September 2025
• Ivory Coast – 3 to 10 October 2025

More dates and details to follow—keep an eye on your inbox!

Let’s keep this rhythm going. With every event, skill and story, we’re shaping an industry worth watching—and worth celebrating.